With the Philippine cinema continuously evolving, no one can predict what movie-goers are going to buy and patronize. There is no wonder why typical love stories, romantic plots and hilarious scenes are dominating the Philippine movie industry. Millennials are movie producers' primary targets so it is just reasonable if these kinds of films are what our cinema embodies today. What the audience wants is what the directors and producers give.
Considering the classification of movies present in today's movie theatres, it can be observed that action-filled movies are being off the screen. One of the reasons for this is the fact that creating action movies today is quite expensive. With the required materials, effects and production designs, it is difficult for producers to ensure quality action movies that will hit the box office. There is no assurance if the millennials will patronize such movie genre today. As a result, movies about guns and goons are slowly depleting and are threatened to be taken out of the Philippine cinema streamline completely.
Fortunately, the Philippine population is not made up entirely of millennials only. There are still Filipinos who are looking for this kind of movie genre. Fans of actions stars such as Robin Padilla, Lito Lapid, Philip Salvador, Ronnie Rickets, Cesar Montano and etc., are still thirsty of seeing movies field with gunshots, explosives and physical combat. They seemed to miss these traditional Filipino movies.
Just recently, a behind-the-scene photos of Robin Padilla's newest action movie, 'Badboy III', have been circulating the social media. The photos showed Robin and his goons in their combat attire and their powerful guns.
The viral photos enticed many netizens as they recall traditional action movies that once hit the Philippines' box office.
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The photos which were originally posted by Facebook page Unofficial: Ronald "Bato" Dela Rosa Solid Supporters already garnered almost 8 thousand reactions and hundreds of shares, hours after they were posted.
Netizens could not help but ask for the support of the Filipino people for what they consider as the 'Tunay na Pelikulang Pilipino'.
The post's comment section was filled with words of encouragement for people to patronize this movie genre again.
Vincent Saludar : Sana nga maibalik na, at sana supportahan natin ang sarili atin. Para mabuhay uli ang mga pilikulang pilipino, lalong lalo na ang action movie.
Kenshi Anthony Hemura : buti nlang balik nanaman ang mga idolo ko na pelikula...wag na yang mga loveteam2x na yan...nakaka dag2x tao lng yan sa bansa natin,,,daming bata pa ang ngka anak ng maaga.....
Ikot Ollisor : Yan ang dapat, ibalik ang Pelikulang Pilipino kagaya sa mga palabas dati ni Robin Padilla, Lito Lapid, Philip Salvador , Ronnie Rickets at Ninja Turtle . lol
Marvin Solon Generalao : Yan dapat ng magandang pelikula hnd tulad ngayon puro kalandian pinapalabas!
Hernan Lino : Nakakasawa yung puro pa cute... Ibalik ang action film.
Do you also think that it is time for Filipino action movies to kick off the cinema once again? Who are the actors you would like to see? Let us know your insights!
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